User generated content is content that is produced by the audience themselves who consume video games. An example of a User generated game is Little Big Planet. User generated content has a massive affect on what happens in the game market. This allows for new ideas to be produced and then these ideas can be used in other games.
In the article it explains that they don't think that rockstar would be able to release a game every year like call of duty and assassin's creed. This is because they believe in bringing out a new game every year it won't make as much money as the predecessor thinking that one day it will hit the wall but rockstar don't want that they want it to keep going and keep growing.
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