Zynga

Business Model
Zynga is supported in two manners: direct credit card payments and partner businesses. Several Zynga games require an "Energy" characteristic to play. Playing missions a core feature of many games, consumes a certain amount of energy. After expending energy, it slowly replenishes to the character's maximum limit. This can take minutes or several hours (energy replenishes whether or not players are logged into the game). After energy is replenished, players can engage in additional missions. Waiting for energy to replenish is a significant limiting factor in the games. Their support mechanisms take advantage of this. Zynga games are linked to offers from a number of partners. Players can accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits, which would allow them to replenish their character's energy or receive premium currency that could be exchanged for other various virtual goods.

Farmville 2
Farmville 2 was released earlier this month. They started advertising the game at zyngas press event at there headquarters where it was developed. It was also advertised through other zynga games like the first farmville game. This is done so people can viral market the game on that social networking website.

Zynga

Electronic Arts has asked a federal judge to dismiss claims filed by Zynga, which say that the copyright infringement lawsuit leveled against it by EA actually violated an agreement made by the two companies last year. Electronic Arts, the creators of The Sims Social, sued Zynga in August, alleging that Zynga violated copyright infringement with its new game, called The Ville. It also claimed that EA senior executives who left to work at Zynga had revealed details about the strategy and development of The Sims Social. In response, Zynga counter sued, seeking to stop EA from threatening to sue them, or from interfering with its hiring. Zynga claimed that EA had breached the terms of an agreement the two companies had signed in September 2011, which stated that EA stated that it would release claims it had made related to Zynga recruiting former and current EA employees. In exchange, Zynga would agree to no longer solicit EA employees. In its counter suit, Zynga also accused EA CEO John Riccitiello of getting Zynga to sign the agreement as part of an anticompetitive and unlawful scheme. EA says that the agreement only had to do with claims through the period when the it was first signed, giving it the right to level this current lawsuit at Zynga.